Explainer: How John Lee’s social media campaign compares to 2017’s chief executive candidates

As the sole contender in Sunday’s small-circle chief executive election, John Lee is destined to lead Hong Kong for the next five years. Lee formally announced his run on April 9 – less than a month before polling day, and just a day after his Facebook page was launched – albeit without a profile picture or description in the “about” section.

The page was updated the next day. Over the next few weeks, Lee’s campaign team shared content on Facebook and Instagram at a frequency that far surpassed the top two candidates in the 2017 leadership race. Back then Carrie Lam, John Tsang and Woo Kwok-hing ran, garnering 66.8 per cent, 31.4 per cent and less than 2 per cent of the votes, respectively.

An illustration on John Lee’s Facebook page, posted Thursday, reads “Improve medical care systems in hospitals, promote Chinese medicine.” Photo: Screenshot, via John Lee/Facebook.

Responses to Lee’s posts, however, remain much lower than those for Lam and Tsang, although the number rose considerably when the government confirmed on April 18 that he was the sole contender.

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